Why your small business needs PR

Have you been considering investing in PR this year? PR is one of the most cost-effective ways of marketing your business and can be incredibly valuable for start-ups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market. With more people than ever before engaging in news consumption since the start of the COVID pandemic, now is a great time to start getting your business news out there.

According to a Demand Gen Report, 96% of B2B buyers want to see content with more input from industry thought leaders. From your thoughts on current events to industry changes, your customers want to hear from you. Millennials, particularly, want to read third-party sources to gain information on a topic or trend, so if they are in your target market, PR is a must.

In the words of Richard Branson: “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” The Wordsmith Partnership couldn’t agree more. We’ve put together some of the key benefits of PR for your small business.

Raising awareness and generating leads

Struggling to generate leads and sales? PR is an effective way of getting your brand name and products or services in front of more potential customers. When done well, your stories will be picked up by target media outlets giving your company more exposure to a larger audience. This in turn can help you generate new leads.

Building brand values

PR can help you develop your brand messages and core values. You will have a number of messages you wish to convey to your customers about your product, the type of business you are, your ethics and who you are and public relations is ideal for communicating these values and, over time, building up a loyal customer base.

Creating long-lasting relationships

Audiences are more likely to trust messages coming from an objective source, it is one of the most credible forms of promotion and as PR is about building trust and delivering value, you’ll establish lasting relationships and generate goodwill. In time you will start to see the returns in new customers and more people talking about your business, resulting in positive publicity for free.

Return on investment

PR is cheaper than many other forms of marketing and can create a much greater impact. We recently finished a 6-month project with a technology company that resulted in over 3 x ROI and achieved positive media coverage worth an AVE of £94,900 appearing across six key sectors including: marketing and advertising, retail, construction, fitness and wellbeing, travel and tourism and education. The stats speak for themselves.

The Wordsmith Partnership works with a range of small businesses on their PR strategy. If you would like more information on how we could help you with your PR strategy contact us today: paul@wordsmithpartnership.com