Some interesting content stats

More and more businesses are realising that content builds confidence among current and soon to be clients, helps create positive brand awareness and drives traffic to your website. We’ve put together some of the most interesting content statistics from the last couple of years.

36% of people prefer list-based headlines. (IMPACT) Listicle blogs are easy to write and easy to digest. In fact, listicles were the most popular blog format among business blogs in 2019 according to Responsive Inbound Marketing. Examples of listicle blog titles could be top 10…, three best…, five ways to…, three reasons…

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot) Blogging is a great tool for driving traffic to your website through social media and is an integral part of any content strategy. Regular blogs on topics that align with your brand are long-term assets to help you build brand awareness and promote your expertise, products and services.

Using statistics in blog posts improves consumer trust. (Forbes) Statistics lend an air of authority to your content and are a powerful way of getting your message across.

51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot) Content isn’t always about words, pictures can be just as powerful. Some of the most interesting pieces of content I have seen this year have been in the form of infographics. As the saying goes, a picture paints a thousand words!

61% of content marketers have increased their use of social media for promoting content. (Search Engine Watch) Most businesses have some presence on social media today from Twitter to Instagram, Facebook to LinkedIn and those that don’t are likely suffering. According to Sprout Social 74% of buyers are influenced by social media when making a purchasing decision.

Finally, only 39% of content marketers have a documented strategy. (Content Marketing Institute) Having a content plan is integral for a successful content marketing strategy. Plans take time and thought, but the input pays back dividends in the long run.