What's a ghostwriter?

Every piece of content we produce as an agency is written on behalf of a brand or an individual. Over 90% of that content is shared online with the lion share of that content currently being consumed in some form on LinkedIn. 

Long before anyone had ever heard of the Coronavirus the internet was fast becoming the sourcing ground and marketplace for many sectors, not to mention a platform for education, networking and commerce. These uncertain times, fuelled by the need and desire for access to instant information and a way of communicating in the new normal has only accelerated the need for content online. 

Now, more than ever, brands and individuals are wanting to raise their profile, promote themselves or join the debate on platforms like LinkedIn or their own company website, as these are the ideal places for this content.

Our ghostwriting services have proved an outlet and useful resource for many of those wanting to voice an opinion online, we find that most of the great minds we work with have lots to say, even if it’s not front of mind on Monday morning when they have promised themselves they will post something meaningful on social media. A ghostwriter should have the skillset to help uncover these great stories or if they are already primed and ready to go, be written in a way that delivers your message in a concise fashion that represents you as an individual and aligns with your personal or company brand identity. 

Don’t get me wrong, content should in the right way raise an eyebrow or smile while also delivering upon the objectives or reason you put pen to paper in the first place. A lot of content produced at the moment is vanilla as people feel like they need to put something out there, yet with a little work, that content could become engaging and shareable. Most people simply don’t have time to write a 600-word blog but could say it out loud in three minutes, and that’s where quality ghostwriters are worth their weight in gold. A good ghostwriter will take your voice notes and turn them into valuable content assets on your behalf.

The reach of social platforms and communicating with those outside of your current sphere of influence is a powerful way of going beyond your current boundaries. Whether your aim is to change perceptions, support a cause, generate new business relationships, stay front of mind or simply to do the basics in communication with current or new connections. 

If you’ve made the decision to have a presence online, where to be frank currently the game is being won or lost, but you need help producing content that’s a good read and actually gets written and posted, you need a ghostwriter. 

Get in touch and we’ll give you a free content check-up and see if we can uncover some great stories within your world.