Benefits of blogging for small businesses

Are you regularly blogging as part of your content marketing strategy? One of the most effective ways to build brand awareness and provide relevant and useful content for your target audience is by blogging.

According to a Hubspot survey 80% of companies using blogging as part of their marketing mix reported acquiring customers through their blogging efforts. Wordpress users produce around 70 million new posts and 77 million comments each month and blogs are among the primary three forms of media used in content strategies today.

If your business isn’t currently blogging, we’ve put together some of the benefits of blogging for small businesses which might just make you change your mind!

Drive traffic to your website

Regular blog posts will help drive traffic to your website which is where you want your potential customers to be.

Build a voice

Blogs help you build a brand voice and showcase your business as a thought leader in your field.

Boost SEO

Search engines love fresh, relevant content and blogging is one of the most straightforward ways for businesses to create this content that will in turn help you get more visitors.

Grow your network and reach

The great thing about blogs is their potential for sharing. Every time your blog is shared your network and reach grows.

If your business is keen to start blogging but currently struggles to find the time to produce timely, interesting content you’re not alone. We work with many businesses who simply don’t have the time or resource to produce regular blogs in-house. We hold an initial content meeting where we uncover all the great things your company is doing, produce a blog calendar of relevant shareable blogs for your business, then write them ready for you to post so you can focus on your day job.

If this sounds of interest, contact us for more information: paul@wordsmithpartnership.com.